Your product launch, simplified.
Empowering hardware, software and health tech companies to launch products at scale.
We are product launch specialist
Most hardware and health-tech teams fail at the handoffs — the moment a product leaves R&D, crosses into supply chain, and lands in front of a regulator or a customer, with nobody clearly owning that transition.
I've spent over two decades in new product launch and supply chain management, 14 years at Apple and 7 years in medical device manufacturing. I took a repair operation that used to take six months to stand up and got it running in six to ten weeks. I've turned New Product Introduction (NPI) programs that lived in one person's head into frameworks with real milestones and readiness gates. I've pulled teams off spreadsheets, through home-grown databases, and into enterprise systems and AI/ML tooling — without losing the people who actually run the floor in the process.
Let's talk — book a complimentary discovery call.
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Companies we help
Medical device startups (Series A-C) preparing for first commercial launch after FDA clearance. You have the product. You need the operational infrastructure to ship it.
Consumer health wearable companies launching successive hardware generations on tight timelines. Each new SKU needs a repeatable NPI framework.
Remote Patient Monitoring (RPM) and telehealth device companies scaling device deployment across provider networks. Device logistics, returns, replacements, and supply chain compliance at scale.
Pharma and digital therapeutics companies launching hybrid drug-device products or companion apps across multiple regulatory jurisdictions.
Health system innovation labs spinning out or co-developing digital health products that need operational readiness support.
Work with us early
We are actively looking for co-design partners: medical device and digital health companies preparing for a product launch in the next 6-12 months. You get hands-on operational support and early access to our AI-powered NPI tools. We get real-world input to shape the product.
If you're a VP of Operations, Head of NPI, COO, or engineering leader at a company navigating a product launch, we want to hear from you.
Are you a in charge of launching a hardware, software or services products? If your launch is stuck or you're expanding into a new market and don't trust your own data, that's the kind of mess we get called in to fix.
Please fill out some info and we will be in touch shortly.

